Evaluation Q4

Q4


I would identify my audience as teenagers aged 13-18. I would say that it is aimed at these ages as it does not have any adult themes (swearing etc.) and does not actual show any scenes that are too childish. I would also say that my product is aimed at both genders as it is not based around male movies (stereotypically action thrillers) or aimed at female (who are stereotyped to watch romance movies) this means that it is suitable for both audiences. I would however say that my movie is aimed at people who live in a city as the main location is in a built up neighbourhood with a field next to it. This makes it more appropriate to them as they can relate to it.

Teenagers are also stereotyped to be on their phones and or browsing the internet. This is true to many respects and I have tried to aim my thriller at that audience. Most teenagers also of this age group have started to watch more mature movies such as action and horror movies instead of cartoons so I have also based my thriller around this. Also teenagers are surrounded by media with TV, music, film and video so they will also have a high amount of multimedia that they use or are involved in (YouTube etc.) they would possibly also use many social networks. Also, teenagers generally don’t shop in grocery stores so they would mainly be in shops such as Primark, GAME and other mainstream stores. This could put them into the mainstreamer demographic as they follow all of the latest tech and media. Teenagers also start listening to different types of music around the 13-15 ages and would listen to a variety of different types. However the most popular type at this age would be Pop music. They would possibly also start watching movies such as “Skyfall” as it is not too adult and is not to childish and is an action thriller. Especially at the 15+ age they may start watching horrors as most have an age of 15 and they will watch them to experience different types of movie.

I researched my audience by asking questions to the targeted audience about what they do when they are not in school. The main research I found was that males either spend a lot of time playing sports or playing on computer games where females generally went shopping more and more often went round each other’s houses. I targeted my research at 12-18 year olds as they would be the audience of my thriller. I also asked them about what movies and media they watch and use and many said that action and horror movies where their favourites, whereas when it came to TV programs they usually watched comedies(Mainly “Friends” and “How I Met Your Mother”) or series such as “Doctor Who”. I also took influence from this as “Doctor Who” has monsters creating a sense of horror although with a slight side of action in certain parts.

When I asked them what they would like in a thriller movie, the two top outcomes where monsters and action. This had an influence as monsters are easier to create with a low budget than action movies are, this makes them easier to produce but have the same effect on the audience. Another audience expectation that I found out was that many of them like chase scenes in an opening such as in many James Bond movies where he is chasing or running from a villain.

I feel the BBFC may rate my opening as a 12A, 12 or at a push PG. I feel this because there is no swearing or violence within my opening and there is only threat and fear created. This means that it is not to discreet for 12. However, it could be seen as a PG as there is no suggested violence in it and it is not actually shown. This means it could also be viewed by almost anybody outside of my target audience, however. Also the BBFC state that horror films be passed 12 or 12A. They say “some horror films are passed at this category. Moderate physical and psychological threat is permitted at 12 or 12A as long as disturbing sequences are not too frequent or sustained.” They also state horrors can be passed at PG. “As far as horror goes, we allow some 'jump' moments and scary scenes, but sequences showing significant or realistic violence, horror or threat must not be prolonged.”